How to Double Your Customers
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This post is great! I like the idea of creating a low-cost product to entice a customer such as a pdf ebook. People love to get a sample.
I have been trying to think of how to get some more customers. I had been considering giving away freebies, but after reading this, I have changed my strategy to try to include some sort of incentive, such as a limited free offer (like Netflix does- give a month for free to get you hooked so you will continue as a paid customer).
I am interested in creating some print literature like you described. Most of my focus has been online literature, and I think that having something I could hand out would increase the customer awareness of my company.
Great idea about the vouchers. People do respond well to them. I also like to give vouchers for products rather than services.
I think that if more people said thank you more often, we would live in a much better world. Acknowledging a customer referral with a thank you goes a long way.
I work hard at getting repeat customers and referrals. Thanks for the tips!
These are fantastic tips! I would have never thought of sending out post cards. I have asked for referrals from existing customers. Potential clients are far nicer and willing to listen when you lead in by telling them their family member of friend referred them to you.
This is such a helpful article. You successfully incorporate all these marketing strategy in such an easy to understand manner. I do agree with everything you said, being in the marketing department myself I do understand how significant it is to give Value Added Properties (giving more value for the product itself). The advertising is a little tricky albeit there is no direct relation between advertising and sales, but still you have to work with what you have. lastly it does pay to leave a lasting impression, we want long term relationship between our customers, and having twice the amount of customers demand more finesse in public relations. More power to you!
I think it is a wonderful concept. Bait them and then keep em’ coming for more. Kindness only intensifies their trust. A customer usually knows sincerity. though some are bound to be grumblers, the end result usually is positive.
Making a systemic way of getting the good graces of your customers is a valuable strategy anyone should make. A single thank you or Kind gesture alone can double your customers by the end of the month. Never fail to be kind to others even if they complain a lot.