Million Dollar Company - Paul Browning
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I believe the saying goes, “Jack of all trades, master of none”
I disagree. Some people (including myself) can wear many hats, and balance them all pretty well. It is about knowing your strengths and talents.
There is a such thing as spreading yourself too thin. Eventually, something is going to suffer.
I have noticed that many companies/consultants do this. There is no way that you can be an expert at all things. I don’t trust anyone who claims to be a business marketer/financial manager/counselor/magician.
I agree. Pick a specialty already! This makes me think of my son who has changed his college concentration five times in two years. He just can’t decide what he wants to do.
“how do you contact your market if your market is everybody?” good question?If everyone is your customer then you’ ll have no customer
Even if you’ve found the niche, you still have to face competition. But at least you can exclude millions of others 🙂
Locating a niche requires painstaking study and research… I’d rather follow suit…
I like the idea of focusing on one thing at a time. I remember going into a place in Florida that seemed like it was a pizza place, a convenience store, and the post office all at once. It was confusing, and I didn’t trust that it did any of those things very well at all.
Good advice. I am guilty of being a yes man. If someone asks me if I know how to do something I generally tell them yes even if I don’t. Sometimes this works for me and I am happy with the results. Other times, I find myself in a panic to get the job finished. I am going to take your advice and refine one area of expertise for myself. In the long run, this probably would make my life a lot easier.
Everybody wants to be a supermarket that has everything you need. from peas to garden tools. not realizing the fact the growth has to start somewhere, and focused somewhere. Think apple, Ibm, Buffet, of course one will say apple serving several niches but let us not neglect to mention that steve jobs did start with one Computer at a time in his garage mind you.
specializing in 1 market at a time is the way to go. =)