Using Offers to Upset Customers

I like going to Nandos. Simple food and comes out quick and pretty healthy if you skip the fries.

They have started a loyalty scheme where you get a freebie the more you visit. On my fourth visit I was entitled to a free quarter chicken which I didn’t claim yet. On my seventh I got a half chicken but didn’t want to claim it…until today that is. That is when Nandos used their offer to slap me in the face.

I went with my wife and daughter and put my order in and asked for my free half chicken only to be told that I had to have my free quarter chicken first! I stood there trying to process the logic of this decision but there was none to be found.

I wanted half a chicken, not quarter chicken. My choices ere to have the quarter and half in the same go or to pay, neither which appealed to me. I made to with my free quarter chicken. I almost asked here to throw the quarter in the bin and then serve my free half but I didn’t bother.

If you are going to offer incentives then don’t use them to piss your customers off.

Paul Browning

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