I love surveying my customers. 
Surveys provide valuable feedback and help your customers become contributors to your business and their experience of buying from you or working with you.
There is a right way and a wrong way to do surveys though.
I stayed at the Premier Inn in Coventry two nights ago. I didn’t have a great experience but that is another story. I received a customer satisfaction survey today and I thought I would give my feedback to them.
I answered three questions and at the bottom the marker said I had completed 3% of the survey! You must be joking. 100 questions about my one night stay. What could they possibly need to know which would require 100 questions?
I gave up, despite the fact they were offering £1000 as a potential prize.
When surveying your customers ask a few important questions and leave space for free text comments. Use an online tool such as SurveyMonkey.com and offer a reward such as an e-book or prize draw.
Paul Browning