I’ve noticed more and more of this over the past few months.
It was fairly innocuous to start with but now is downright annoying and sinister.
I’m taking about interruption marketing of course. All the sites which started off as great such as YouTube, Rotten Tomatoes, IMDB now slap me in the face with huge unblockable adverts when I visit. I can’t watch a movie without being forced to watch a 45 second movie advert first.
I tried to read a movie review on Rotten Tomatoes and I have to navigate my way round an out-of-date (its the 3rd of Jan now) Christmas advert from HMV.
I will never be clicking on any of these sorts of adverts and I refuse to waste 45 seconds of my life waiting to watch a movie trailer.
My business point is – never slap your customers in the face with interruption marketing. It annoys.
Paul Browning