Copywriting

Would you like to know a secret?

Well come closer. I don’t want everyone to know it. In fact, can you keep it just between you and I?

Okay, well here you go. Read more…

This is the best bit of copywriting advice I ever did hear.

When you write copy, write as if you are sending a message to a friend.

When you do this it changes the entire dynamic of your message. You go from an impersonal and often stuffy message to a tone of excitement and personability. Of course you need to understand your niche in order to do this but let’s presume you do if you are trying to marketing to them! Read more…