If you own a small business then you probably need not worry about this issue.
Once your company gets bigger and busier you may well have to rely on other people or technology to do many things for you. You still can’t beat having a human being check over decisions at some point though.
Case in point, my application for a credit card this week. A classic case of letting your technology lose you customers.
I’ve noticed more and more of this over the past few months.
It was fairly innocuous to start with but now is downright annoying and sinister.
I’m taking about interruption marketing of course. All the sites which started off as great such as YouTube, Rotten Tomatoes, IMDB now slap me in the face with huge unblockable adverts when I visit. I can’t watch a movie without being forced to watch a 45 second movie advert first.
