If you own a small business then you probably need not worry about this issue. Once your company gets bigger and busier you may well have to rely on other people or technology to do many things for you. You still can’t beat having a...
I’ve noticed more and more of this over the past few months. It was fairly innocuous to start with but now is downright annoying and sinister. I’m taking about interruption marketing of course. All the sites which started off as great such as YouTube, Rotten...
Doing the right thing as a small business owner isn’t hard. While many company owners are losing sleep over the font to use on their business cards and colour on their logos they can often make mistakes with the simple yet important details. Today I...
Standing in the queue at Starbucks today I was reminded why it is so important never to presume your staff understand what your company does and even if they do, you need to ensure they consistently deliver your desired message. A customer picked up one...
I like going to Nandos. Simple food and comes out quick and pretty healthy if you skip the fries. They have started a loyalty scheme where you get a freebie the more you visit. On my fourth visit I was entitled to a free quarter...
I rent a business postal address in Milton Keynes through a company called United Business Centres or UBC. It’s been going pretty well until recently when I heard they were going bust. Nobody from the company had been in touch but when pressed I was...
I love surveying my customers. Surveys provide valuable feedback and help your customers become contributors to your business and their experience of buying from you or working with you. There is a right way and a wrong way to do surveys...
Starting a business is a dream shared by many people but few ever do it. Growing a business is a huge challenge. You have to take care of sales, marketing, logistics, cashflow as well as perform the work if you are both the owner and...
I have door-to-door sales people call on my regularly. What gives them the right to disturb me when I am trying to work I don’t know – I really do need to get that sign up on my front door. Anyway. Since they are there...
Would you like some more customers? Sure, what the heck. You would only be wasting time surfing the web or putting what you had for breakfast on Facebook so why not have a few more to keep you busy during the day. Here’s...
If you own a small business then you probably need not worry about this issue.
Once your company gets bigger and busier you may well have to rely on other people or technology to do many things for you. You still can’t beat having a human being check over decisions at some point though.
Case in point, my application for a credit card this week. A classic case of letting your technology lose you customers.
I’ve noticed more and more of this over the past few months.
It was fairly innocuous to start with but now is downright annoying and sinister.
I’m taking about interruption marketing of course. All the sites which started off as great such as YouTube, Rotten Tomatoes, IMDB now slap me in the face with huge unblockable adverts when I visit. I can’t watch a movie without being forced to watch a 45 second movie advert first.
Doing the right thing as a small business owner isn’t hard.
While many company owners are losing sleep over the font to use on their business cards and colour on their logos they can often make mistakes with the simple yet important details.
Today I searched on the web for a company or small business who could provide me with some elocution training to help me with a speaking test I have next month.
I found a company which fitted the bill but immediately I could see classic mistakes they were making which will result in making them look small and unprofessional.
Standing in the queue at Starbucks today I was reminded why it is so important never to presume your staff understand
what your company does and even if they do, you need to ensure they consistently deliver your desired message.
A customer picked up one of the Starbucks reward cards and asked if it was for collecting points. The member of staff replied that you didn’t, it was for paying money onto so you can get stuff like free flavours in your coffee. I don’t work for Starbucks but even I know the card isn’t about that. Read more…
I like going to Nandos. Simple food and comes out quick and pretty healthy if you skip the fries.
They have started a loyalty scheme where you get a freebie the more you visit. On my fourth visit I was entitled to a free quarter chicken which I didn’t claim yet. On my seventh I got a half chicken but didn’t want to claim it…until today that is. That is when Nandos used their offer to slap me in the face. Read more…
I rent a business postal address in Milton Keynes through a company called United Business Centres or UBC.
It’s been going pretty well until recently when I heard they were going bust. Nobody from the company had been in touch but when pressed I was e-mailed a copy of a letter from the CEO saying everything was rosy and they were just closing one office.
But one week later….
I love surveying my customers. 
Surveys provide valuable feedback and help your customers become contributors to your business and their experience of buying from you or working with you.
There is a right way and a wrong way to do surveys though.
Starting a business is a dream shared by many people but few ever do it.
Growing a business is a huge challenge. You have to take care of sales, marketing, logistics, cashflow as well as perform the work if you are both the owner and the employee.
I have door-to-door sales people call on my regularly. What gives them the right to disturb me when I am trying to
work I don’t know – I really do need to get that sign up on my front door.
Anyway. Since they are there I like to listen to what they have to say. Amazingly, they actually use questions which prevent them ever making a sale. If you are a sales person or sell anything at all, you will starve if you can’t sell so knowing what not to ask is as important as knowing what to ask.
Would you like some more customers?
Sure, what the heck. You would only be wasting time surfing the web or putting what you had for breakfast on Facebook so why not have a few more to keep you busy during the day.
Here’s how.
